VP RECORDS CELEBRATES 50 YEARS OF ROCK STEADY WITH COMPREHENSIVE 40-TRACK COLLECTION FIRST CLASS ROCK STEADY

Highlighting The Genre’s Most Timeless Hits and Its 

Significant Impact in Jamaican Music

Available July 1 on International Reggae Day

 

17 North Parade, VP Records’ vintage imprint, commemorates the genre this year with First Class Rock Steady, a limited edition vinyl-only box set (exclusive for 2016 Record Store Day) and its CD and digital companion piece that features a more comprehensive 40-track collection (available July 1st). 17 North Parade will celebrate the release in conjunction with International Reggae Day (also on July 1). Details will be announced later this week.

The LP’s detailed cover and CD sleeve reflects the excitement of the era when postal mail was the only mode for sharing this burgeoning Jamaican export for worldwide consumption. Playing off of Jamaica’s long history of tourism, the album’s packaging also features images of picturesque postcards and stamps of Cricket (a Jamaican pastime), the Doctor Bird (national symbol) and Montreal’s Expo ’67 (World’s Fair).

In addition, the remastered collection’s packaging includes extensive liner notes written by Harry Wise and filled with quotes from the genre’s key players, including living legend Bunny “Striker” Lee, Trinidad and Tobago’s late-great Lynn Taittand the 2014 fallen icon, Hopeton Lewis.  Rock Steady was also popularized by the likes of Alton Ellis, Desmond Dekker, Johnny Nash, Errol Dunkley and vocal harmony bands like The Gaylads, The Maytals, The Heptones, The Paragons, The Sensations and The Melodians, all featured on this extraordinary historical set.

VP Records Co-Founder Patricia Chin remembers the time clearly. “Rock Steady was a time when Jamaican music really came alive. Sound systems were booming and artist competition was fierce. It dramatically changed the music landscape, similar to how dancehall transformed reggae’s prominent sound at the time. Rock Steady music was also great for lovers because it spawned more slow dancing styles and really allowed people to connect.”

At the time, Patricia and her husband Vincent Chin owned and operated Randy’s Records, Kingston’s burgeoning record shop and recording studio located on 17 North Parade (hence the name for VP Records’ vintage imprint).  She adds, “when Rock Steady emerged, Jamaica knew we had something really interesting in the culture and that was music.”