“Sim Simma, who got the keys to my Bimma?”
The question at the heart of Beenie Man’s “Who Am I,” voiced over Jeremy Harding’s Playground riddim and released through VP Records, is sweeping across social media, fueled by a new trending challenge.
For fans of the 1997 dancehall hit, the #SimSimmaChallenge – completing the line when someone says “Sim Simma” – is a breeze. And the reactions it sparks have been the source of laughter all summer, with everyone from teachers to celebrities like Lala Anthony and Kim Kardashian joining in on the fun.
Check out the song here: