Pictured: Alborosie | Photo Credit: David Corio
Reggae star Alborosie’s newest single is “Viral” and he is taking his new single and catalog to the stage. The award-winning multi-instrumentalist will be on tour on the West Coast of the United States and across Europe. Performing with his Shengen Band, Albo will be up close and personal with his fans.
On May 5th, Albo’s newest single, “Viral” will be released with an accompanying music video. The single comes from the artists forthcoming album Destiny, which arrives on May 26th via Greensleeves Records and VP Records.
True to his ethos, “Viral,” a roots reggae track, delivers a social commentary about current times. Throughout the song, Alborosie reflects on the widespread obsession with instant fame and on his concerns with social media and celebrity culture. Despite the allure of virality, Alborosie rejects it for himself, choosing substance over gimmickry. “I cannot make music that reflects the non-relevant,” Alborosie says. “My reggae should relate to the present.”
The visuals for “Viral” feature Alborosie and his team traveling across continents – Europe, Africa, and South America – performing and spreading conscious, uplifting messages through music. Alborosie recorded “Viral” solo, working as writer, producer, arranger, instrumentalist, and performer on the song.
“Viral” gives a preview of what’s to come from Destiny, Alborosie’s ninth studio album. The follow-up to 2021’s For the Culture will feature fourteen tracks and guest appearances from Buju Banton, Jaz Elise, Kabaka Pyramid, Burro Banton, and others. It will be available on all streaming platforms on 26 May 2023.
Alborosie will be taking to the road for an extensive tour of the Americas and Europe in support of Destiny. See below for tour dates.
About Alborosie:
Alborosie is one of the most beloved and respected reggae artists of our time and again delivers a brand-new collection of uplifting and thought-provoking jams on the full length release Destiny. Tracks like the single Viral speak volumes of our current affairs. “You look back for the inspiration,” he says of drawing upon reggae’s powerful and influential past. His music however doesn’t dwell in the past. “I cannot make music that reflects non-relevant,” he implores. “My reggae should relate to the present.”
