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10! The Debut Album From Spice – Queen of Dancehall!

SPICE, the reigning Queen of Dancehall, will release her long-awaited debut album 10 on August 6 through VP Records. 10 years in the making, with an epic story behind it, the album is a testament to Spice’s gritty and inspired rise to the highest echelons of the Dancehall genre. 10 is bold and it’s what we expect from Spice in all her glory – yet it’s clearly a step into the new frontiers of Dancehall’s musical space, leaving listeners in no doubt of Spice’s role as one of the biggest innovators of her genre and beyond.

Set for release on Jamaica’s Independence Day and Spice’s birthday (6 August), the digital release will be commemorated by a coveted Spotify billboard in Times Square, followed by the physical album as well as a vinyl edition of her hit single, “Go Down Deh feat. Shaggy & Sean Paul” – both available on August 27. Fans can pre-save 10 now: https://ada.lnk.to/Spice10

Representing the culmination of a 10-year journey, the new album 10 showcases Spice’s song-writing versatility while blending hardcore dancehall with soca, pop, R&B, and EDM genres. Stand out tracks include “Send It Up” (the follow-up single to “Go Down Deh”), “Po-Po (feat. Nicho),” her breakthrough anthem “So Mi Like It” which has racked up nearly 100 million video views and her latest smash single “Go Down Deh (feat. Shaggy & Sean Paul).” The latter topped worldwide reggae charts while the official music video has amassed over 21 million YouTube views, making history as the first dancehall video to continue trending on the platform for five weeks straight.

 

 

The song has also consistently been among top trending releases on Shazam, Twitter, and Tik Tok, as the trio kicked off a TV blitz with performances on Good Morning America’s Summer Concert Series (Interview, Go Down Deh Performance & Medley Performance), Jimmy Kimmel Live and The Wendy Williams Show (Interview & Performance) as well as an appearance on ITV’s Good Morning Britain.

Executive produced by Shaggy—a GRAMMY Award winning, chart-topping, certified-diamond hitmaker in his own right—10 also includes production from the likes of Supa Dups, whose credits include Rihanna, Eminem, and Bruno Mars and Stephen “Di Genius” McGregor, whose credits include Burna Boy and Drake, as well as Costantin “Costi” Ionita, Shane Hoosong, Ainsley Morris, among others.



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